Abstract
Chinese market is indispensable for the world's automobile enterprises, and all enterprises have strengthened the investment in Chinese market. Therefore, in order to expand more market shares in China, all automobile companies and independent automotive enterprises have implemented a series of management strategies, and, as a result, made the competition in China more intense. However, Chinese automobile enterprises have not been known to the world. Therefore, this paper selected the independent automobile company Chery as an example, based on the analysis of Chery automobile company, using SWOT and five forces model (5F) analysis to analyze it. Finally, we would like to put forward four solutions to solve the current problems. Through this paper, we hope to make contribution to the development of Chinese automobile enterprises in the future.
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