SWOT Analysis and Development Strategies of Maize Industry in Heilongjiang Province

Abstract

With the development of China's market economy, the international grain supply situation is increasingly tense, and the grain has been regarded as an important international strategic resource in the international market. Due to the reduction of international grain output and expected inflation, the gap between maize supply shortage and increasing demand is apparent in China, so that China is described as a worrying importer country. By using SWOT analysis belonging to the field of enterprise strategic management, this paper analyzed the current maize industry development in Heilongjiang Province as an entry point, the strength, weakness and opportunity and threat were put forward. Thereby, the developing principles and strategies were proposed to stimulate the maize industry development in Heilongjiang Province, which would lay a good foundation of 50 billion kilograms grain production capacity by 2015 in China, as well as the economic development and local farmers' income increase.