SWOT Analysis and Countermeasures Research on the Development of Turpan Sand-Therapy Tourism Resources

Abstract

Through the analysis about internal and external environment of Turpan Sand-Therapy tourism resources, the paper explicits that Turpan Sand-Therapy tourism has not only advantages like significant curative effect, rich cultural heritage and so on,but also some weaknesses such as the time seasonal, less product type and single function, etc. At the same time,it faces both opportunities and weaknesses from the outside.Finally,the article constructs the SWOT Strategic Analysis Matrix of the development of Turpan Sand-Therapy tourism resources, puts forward SO Strategy, WO Strategy, ST Strategy and WT Strategy for development of Turpan Sand-Therapy tourism resources , and provides a theoretical reference for the development of Sand-Therapy tourism in Turpan area.