Abstract
Serbia is traditionally a wine-growing region and it is slowly approaching those countries that have benefited from the development of this type of tourism. The subject of this paper is the analysis of the Trstenik vineyard district, whose wine-growing areas, although within a small municipality in Central Serbia, are one of the largest in the country within the Three Morava Rivers region. The Trstenik vineyard district can take a chance and find its place in this specific tourism market. The aim of the paper is to present all the strengths and opportunities, but also the threats and weaknesses for the development of wine tourism in this wine district. This is presented through SWOT analysis. All the results could be used to make this municipality as wine tourism destination in Serbia.
Highlights
Saţetak: Srbija je tradicionalno vinorodno podruĉje i polako se pribliţava onim zemljama koje su iskoristile veliku šansu u razvoju ove vrste turizma
The goal of this paper is to show that, through theSWOT strategic analysis, this small municipality has the potential to become famous for wine tourism
Many authors and experts have agreed that the best examples of Serbian practice of wine tourismare in Vojvodina, in Fruška Gora and Vršac districts respectively, whereas all other districts are not fully using their conditions, potentials, capacities to make similar or same rappers in their respective areas
Summary
“Serbia, as a country with rich cultural and historical heritage and preserved natural resources, has comparative advantages for the development of different types of tourism” (Milovanović & Milićević, 2014, p. 39). Serbia has excellent conditions for the development of wine tourism, especially considering that it has cellars from 18th and 19th centuries as well as newer ones, which are open for visitors. It has many wine events and accommodation capacities to support these events (National Tourism Organization of Serbia, 2019). Visiting wineries in the Trstenik area is an integral part of rural, excursion and sometimes even religious tourism. By creating a complete tourist product dedicated exclusively to wine tourism, which would mean connecting all existing capacities and activating new ones, this wine district could offer a unique atmosphere for a specific type of tourists
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
