Swiss graphic design: the origins and growth of an international style, 1920-1965

Abstract

Introduction 1. The New Typography: Towards a New Graphic Design 1920-1938 The 'New', the Arts and Crafts Tradition and the Werkbund Idea The Bauhaus and Switzerland Artists as Designers Art and the New Typography Principles of the New Typography Typefaces and Lettering New Technology, Politics and Social Issues Graphics and Architecture Exhibitions and Their Posters The New Photography and Photo-Graphic Design Graphic Techniques and Printing Methods Walter Cyliax and Typographische Monatsblatter Advertising and Graphics Advertising and Functionalism The Profession: Organization, Competitions, Training Abstract Art and the Avant-Garde 2. The Survival of Modernism: Conflicts and Contradictions 1939-1949 The Swiss National Exhibition 1939 Wartime The Italian Connection The Magazines Postwar: Coexistence and Confrontations Exhibitions 3. Towards a Swiss Style 1950-1957 'Individualist' Designers and 'Anonymous' Modernists Concrete Art, Architecture and Design The Grid: From Architecture to the Page The New Generation Typography and Typefaces 4. 'New' Graphic Design 1958-1965 From 'Konstruktive Grafik' to Neue Grafik Basel: Armin Hofmann and Emil Ruder TM and 'Integral Typography' Programmes as Solutions: Karl Gerstner Aesthetics in Commerce Trademarks, Logotypes and Corporate Styles Designers' Books Art, Commercial Art and Graphic Design 5. An International Style Exporting the Swiss Style Dismantling the Constructive Style Bibliography Acknowledgements Index.