Swiss Alpine Milk, Education, and the Fabrication of the Ideal Swiss Citizen

Abstract

Since the 18th century, the Swiss Alps and Swiss alpine life have been idealized,giving rise to the Swiss Alpine myth. In the late 19th century – as a part of theso-called agrarian revolution – dairy farming was transformed into the mainsector of Swiss agriculture. Unlike in other countries, in Switzerland milk becameavailable to all social classes and was advertised as the Swiss national drink.Because milk was associated with the idyllic notion of healthy cows grazing onlush mountain pastures, dairy products eventually became an integral part of theAlpine myth. As a result, relatively banal activities such as drinking milk or eatingcheese were subsumed into the Swiss identity. In this paper, the role of primaryschool education in this phenomenon is explored and the significance of schoolingin the conceptualization of the ideal Swiss citizen as a milk drinker is analyzed.Key words: national identity; nutrition; primary school; Switzerland; temperancemovement.