Sweet Snack Foods Are Promoted by the Baby Food Industry: A Survey of Baby Foods in the UK

Abstract

Abstract Objectives Snacking is nor part of UK complementary feeding recommendations, but 60% of UK infants aged 7–10 months consume home-made and/or commercial baby snacks. We aimed to explore trends in the availability of commercial baby snacks in the UK food market over time. Methods We surveyed all infant food products available to buy in the UK, online and in-store, n 2019 and used our own 2010–2011 data for comparison. Product type [wet purees or dry (snacks)] were recorded at both time points. In 2019 for snack products we recorded main types, feeding claims on product packaging and sugar content. Results The total number of products available in 2010–11 and 2019 was 482 and 865 respectively. The proportion of snacks had doubled between 2010–11 (42, 10%; P = 0.001) and 2019 (185, 21%), while the proportion of wet, pureed foods decreased (2010–11 326, 79%; 2019 611, 71%; P = 0.001) and in 2019 were mainly supplied in pouches (453, 74%). The commonest snack types in 2019 were corn based flavoured with fruit or vegetables (40%; of which 12% fruit flavoured), dried fruit (15%), fruit or vegetables mixed with cereals (22% of which 88% were fruit based), biscuits (18%), and rice cakes flavoured with fruit or vegetables (8%). In 2019 front of package feeding claims were observed on 43% of snacks, referring to them as ‘finger foods’ (25%), ‘encourages self-feeding’ (10%), ‘perfect for teething’ (4%) or a mixture of these (3%). Sugar content [N, g/100 g median (Q1, Q3)] was higher than the 5 g/100 g recommended threshhold for all dried fruit [19, 61(38, 64], fruit or vegetable with cereals [42, 26(18, 29)], biscuits [34, 19(15, 22)] and rice cakes [34, 19(15, 22)]. Corn snacks [75, 4(2, 6)] mainly met the sugar content threshold. Conclusions Sweet commercial baby snacks are a prominent feature of the UK food environment. Regulations on feeding claims and sugar content are urgently needed. Funding Sources No funding sources to declare.