Sustaining the Benefits of Social Media on Users’ Health Beliefs Regarding COVID-19 Prevention

Abstract

During the COVID-19 pandemic, social media has facilitated the efficient and effective dissemination of healthcare information and helped governments keep in touch with their citizens. Research has indicated that social media can exert negative and positive influences on users’ mental health. One negative effect is social media fatigue caused by information overload. However, under the current pandemic, comprehensive research has yet to be executed on the effect exerted by social media on users’ health beliefs and subjective well-being (SWB). Consequently, we conducted our research to probe the influence of social media on users’ perceptions of COVID-19 prevention. This study established a research model based on 340 valid responses to an online questionnaire survey from Taiwan. SmartPLS 3.0 was used to verify the developed measurement and structural models. We found social media users’ incidental and focused knowledge gain positively related to their social media intensity. In addition, social media intensity positively correlated with health beliefs and SWB. Accordingly, we can determine that proper social media use can enhance health beliefs. Based on our derived findings, we propose a set of practical recommendations to leverage social media effectively and sustainably during, and after, the COVID-19 pandemic.