Abstract
ABSTRACT This study aims to offer insights on spiritual benefits sought by a special interest market (spiritual tourists). Data for this study is anchored in a purposeful selection of retreat centres, that offer a mix of reflective and inspirational spaces, in a world renowned spiritual tourism destination (Rishikesh in India). One key objective is to identify significant predictors of spiritual benefits and scrutinise if visitors who indicate interest in sustaining spiritual pursuits or inner transformation differ, from others, in the type of spiritual benefits they seek. Furthermore, this study offers suggestions on how the retreat centres can optimise the spiritual benefits and ignite interest in pursuing sustained inner transformation. This study is unique in that it suggests a sustained transformation continuum for spiritual retreat centres.
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