Abstract
ABSTRACT This study contributes to the sustainable wine tourism literature in various ways. First, using a multi-country approach, the study empirically explores the perceived benefits gained from wine tourism, and the ways in which it could be developed sustainably. These dimensions are examined through the lens of the dynamic capabilities approach and entrepreneurial action. Subsequently, a theoretical framework is proposed to enhance understanding of the development of sustainable wine tourism. Unstructured, in-depth, face-to-face interviews were conducted with 56 winery owners and managers. The two theoretical frameworks help understand the various forms in which sensing and seizing can be materialised in opportunities for wine tourism development, and reconfiguring, or moving forward, to identify ways to achieve its sustainability. Stemming from the findings and the adoption of the theoretical contributions, a strategic toolkit is proposed, which provides guidance to various stakeholders in their efforts to develop a sustainable wine tourism industry.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
