Sustainable Water Use Practices: Behavior and Knowledge Awareness of Applied Science Private University-Students

Abstract

Jordan is facing a significant challenge with its water resources. Conserving water has become an urgent need. This study aims to provide new evidence on the behavior and knowledge awareness of water conservation for Applied Science Private University ASU students and how it affects water-saving behaviors. This study was applied to a stratified random sample from the ASU that included 134 students. A special questionnaire was distributed to the study sample, including the various study variables: gender, age, place of residence, and income. The questionnaire also included questions about behavior and knowledge awareness toward water conservation conviction about the reality of the water scarcity problem. Students showed good knowledge of sustainable Jordanian water sources and realized the limitations of these resources. ASU students practice water-saving behaviors in households, gardening, and swimming pools. They also adopt tools and practices to save water in their communities. This was evidenced by their concern about purchasing water-saving tools and interacting with posts related to water conservation on various social media platforms. Results showed that ASU students are concerned about water-saving education. The results revealed no significant differences in behavior and knowledge awareness towards water conservation attributed to gender, age, and level of study for father and mother, faculty, governorates, and average family income. The implementation of water waste reduction measures is expected to save about 10 million cubic meters of water, thereby improving water services for the people of Jordan, and contributing to strengthening resilience to climate change. Moreover, the project will contribute to reducing electricity consumption.