Abstract
Abstract The increasing growth of urban freight traffic has substantially affected the quality of life of urban residents. The negative impact on the environment resulting from rising traffic volume includes noise, pollution, congestion, accidents, use of non-renewable fossil fuels, loss of greenfield sites and open spaces as a result of transport infrastructure development and increasing amounts of waste products, such as tyres, oil and other materials. According to the expectations of the European Commission, it‟s important to reduce European greenhouse gas emissions by 20% till 2020. Due to this reason municipalities have to implement the solutions, which will help to achieve that. The key problem is the diverse, often conflicting, expectations and needs of stakeholders and users of urban freight transport. The paper is focused on the rule of the city as the stakeholder that could bear the responsibility for seeking common objectives and with a means to encourage other stakeholders to seek consensus and compromise solutions is the city.
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