Sustainable transportation in developing countries: uncovering factors influencing electric vehicle purchase intention in India

Abstract

ABSTRACT This study examines the factors that impact the purchase intention of electric vehicles (EVs) in emerging economies like India. By employing the Push, Pull, and Mooring (PPM) theory, this study contributes to the existing literature by shedding light on the factors influencing purchase intention of EVs. In the first stage of the study, twitter text mining was conducted to extract the main topics discussed about EVs. The second stage involved a focus group discussion to condense the identified topics into key factors influencing the purchase intention of EVs. Finally, choice-based conjoint analysis was employed in the third phase to comprehend the utility and prioritize the identified factors. Additionally, topic modelling can be valuable for marketing managers, product managers, and branding specialists in developing a brand image and positioning for EVs. Furthermore, the findings of this study can assist policymakers in creating regulatory frameworks to support the development of EV infrastructure.