Abstract

This study aims to study 1) the problems and threats facing sustainable tourism management in Phuket, 2) the important factors affecting the guidelines for conservation and sustainable tourism promotion in Phuket, and 3) the policy guidelines for tourism development in Phuket. This study used both qualitative and quantitative methods, and the tools for data collection were a questionnaire (400 sample), question framework, and semi-structured interviews. From the results, the researchers identified the following problems and threats in Phuket: 1) traffic jams, 2) conservation of natural resources, 3) waste management, 4) high cost of living, 5) tax policies, and 6) labor costs. The important factors affecting the guidelines for conservation and sustainable tourism promotion in Phuket and the policy guidelines for tourism development in Phuket necessitates that government agencies involved in tourism policy focus on: 1) the necessities of daily life, 2) security and access, 3) cultural tourism management, 4) conservation of natural resources and the environment, 5) public services, 6) waste management, and 7) the public transportation system.

Highlights

  • Tourism is one of the most important tools used to boost economies, promotes development by creating jobs that increase people’s income, and is considered a key factor in development for developing countries

  • This study aims to study 1) the problems and threats facing sustainable tourism management in Phuket, 2) the important factors affecting the guidelines for conservation and sustainable tourism promotion in Phuket, and 3) the policy guidelines for tourism development in Phuket

  • The important factors affecting the guidelines for conservation and sustainable tourism promotion in Phuket and the policy guidelines for tourism development in Phuket necessitates that government agencies involved in tourism policy focus on: 1) the necessities of daily life, 2) security and access, 3) cultural tourism management, 4) conservation of natural resources and the environment, 5) public services, 6) waste management, and 7) the public transportation system

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Summary

Introduction

Tourism is one of the most important tools used to boost economies, promotes development by creating jobs that increase people’s income, and is considered a key factor in development for developing countries. Tourism serves as a potential means to generate higher revenue for a country (Szivas, Riley, & Airey, 2003). The Phuket Provincial Administration Organization has issued policies to increase tourism and effectively implement the tourism development plan for Phuket. The provincial administration aims to promote Phuket as a world-class center of marine tourism, which generate much revenue locally and nationally. Local organizations and the federal government must support the development plan for tourism in Phuket to increase revenue from tourism. The development plan addresses protection of Phuket’s environmental, social, and physical landscapes; the restoration of natural and cultural attractions; infrastructure development; raising the services standards of tourism-related business in Phuket; the promotion of Phuket in domestic and international tourism markets; the production of employees to support tourism activities; the development of tourism human resources through the cooperation of businesses and educational institutions; the expansion of the tourism market by creating activities such as eco-tourism; the creation and development of tourism sources and a tourism network in the local community; the support of urban tourism, especially within Phuket city by increasing the value of historical attractions, such as the Sino–Portuguese building; the promotion of cultural www.ccsenet.org/ass

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