Abstract
Despite of the rising awareness of the urgency in finding more efficient and effective ways to achieve sustainable development, comprehensive and consistent meaning is still elusive both in theory and practice. The aim of this paper is to create a more structured theoretical framework related to macro and micro perspectives of sustainable development, relevant also to enhancing sustainable practices. We here propose a comprehensive framework model for structuring multiple sustainability principles and practices, detected in the literature as different sustainability categories related to both macro and micro perspectives of sustainability in the economy and society. The focus is on relevant sustainability principles of technology and business innovation in relation to basic technology and business innovation models as a contribution to less investigated theoretical aspects of sustainable business development. We developed a set of related matrices indicating the relevant roles and relationships between these principles in achieving sustainable business goals related to sustainable economy dimensions. Finally, the paper shows that the proposed Related Matrices Framework fulfils the main objective set in the initial research stages, i.e. to be of both theoretical and practical relevance. As a contribution to the theory it meets the need of building a structured, integrated, comprehensive model that serves the needs of better understanding different sustainability of macro and micro categories, indicating mutual relations and influences. In a practical sense, it can be used as a tool to support the management of change in companies oriented at achieving sustainable business goals based on sustainable technology and business innovation.
Highlights
Sustainable technology and business development is considered the central pillar of sustainable development (SD)
We transformed the key dimensions of sustainable development (SD) into sustainable business goals and further extended to technology and business innovation principles related to these goals
“Sustainable business models with a focus on technological innovation are market devices that overcome internal and external barriers of marketing clean tech nologies: a business model ability to create a fit between technology characteristics and commercialization approaches that both can succeed on given markets” is of significance (Boons and Ludeke-Freund, 2013)
Summary
Sustainable technology and business development is considered the central pillar of sustainable development (SD). The remainder of the paper is organized as follows: Section 2 presents literature review and basic concepts elaborating the main objectives and hypotheses of a comprehensive approach towards sustainable technology and business (ST&B) innovation. Regarding sustainable innovation frameworks for business, Varadarajan (2017) suggests the conceptual model which separates drivers and outcomes of sustainable innovations It makes difference among 1) three innovation types: business model,product-service system, and technological innovation; 2) threelifecycle product: manufacture, use, and endoflife; and 3) sustainability effects: ecological, social, andeconomic (Varadarajan, 2017). The article argues that sustainable technology innovation is inseparable from sustainable business, as presented in the Sustainable Technology and Business Innovation Push - Pull Model (Levi Jakšić, 2015)
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