Sustainable Supply Chain Strategies in E-Commerce: Case Studies of Amazon and Cainiao

Abstract

Sustainability has become a core issue of increasing concern to e-commerce companies. However, admit that this areas promotion and implementation is still in a relatively early stage of development. This study focuses on the e-commerce and supply chain giants in China and the United States, namely Amazon in the United States and Cainiao, a logistics subsidiary of Chinas Alibaba Group. During the investigation, the detailed green supply chain management strategies of e-commerce giants such as Amazon and Cainiao, including their innovative measures in energy use, logistics efficiency, packaging materials, carbon emission control, etc. These strategies aim to reduce adverse environmental impacts while improving operational efficiency and achieving sustainability goals. In addition, it also provides an in-depth understanding of the increase in carbon emissions of cross-border e-commerce companies within a specific time range, as well as the progress made in reducing their carbon footprint. This research aims to provide strong guidance and support for future emerging e-commerce companies, helping them progress in sustainable supply chains more successfully while contributing to realizing global sustainable development goals.