Abstract
With the acceleration of globalization, companies are increasingly concerned about environmental protection and social responsibility, and sustainable development has become an important trend in industrial development. The fast fashion industry has attracted much attention due to its rapid market response, mass production, and frequent style updates. However, its supply chain faces many challenges in terms of sustainability. Based on this background, this study delves into sustainable supply chain management in the fast fashion industry using Nike as a case study. By analyzing Nikes strategies, practices and achievements, this paper provides useful suggestions and insights for achieving sustainability in the fast fashion industry. Nike has positively contributed to supply chain sustainability by promoting a circular economy, establishing a green supply chain and optimizing inventory management. This study can provide an important reference for the sustainable development of the fast fashion industry and a guide for companies to innovate and improve continuously under the global sustainability agenda.
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