Sustainable Strategic Management For A Sustainable Future

Abstract

Due to the imbalance that has been caused by mass scale production, societies are looking towards the corporate to adopt the sustainable strategies. The organizations' very objective of producing goods in bulk and to operate on economies of scale has left the environment unnoticed. Sustainable Strategies are financially sound, socially responsible and in balance with the environment. The importance of sustainable strategies cannot be overemphasized for the societies and companies. Successfully implementing the sustainable strategic management practices will require transformational change processes that allow organizations to examine and redefine their core values and assumption as well as the nature of their work and the role of their employees. The idea of Green world can be achieved only when the corporates incorporate sustainability strategies in their working This research paper discusses the need and relevance of sustainable strategic management for today’s corporate and also discusses in brief the process of sustainable strategic Management.