Sustainable SMEs Performance and Green Competitive Advantage: The Role of Green Creativity, Business Independence and Green IT Empowerment

Abstract

This study aims to examine and analyze the influence of green creativity and business independence on competitive advantage moderated by green IT empowerment. The research population is all creative SMEs in the Tangerang, Yogyakarta and West Java regions. Samples were taken from part of the population using purposive sampling technique. The target sample in this study is 400 SMEs. However, there were only 272 SMEs who completely filled out the questionnaire and were thus analyzed. The results of the study concluded that green creativity had a significant negative influence on the performance of sustainable SMEs and a significant positive influence on green competitive advantage. Business independence had a significant positive influence on the performance of sustainable SMEs and a significant positive influence on green competitive advantage. The research results indicate that green IT Empowerment did not moderate the relationship between green creativity and sustainable SME performance and weakened the relationship between green creativity and green competitive advantage. Likewise, the research results indicate that green IT empowerment did not moderate the relationship between business independence and sustainable business performance; it moderated the positive relationship between independence and green competitive advantage.