Sustainable sentiment analysis on E-commerce platforms using a weighted parallel hybrid deep learning approach for smart cities applications

Abstract

Sentiment analysis (SA) of several user evaluations on e-commerce platforms can be used to increase customer happiness. This method automatically extracts and identifies subjective data from product evaluations using natural language processing (NLP) and machine learning (ML) methods. These statistics may eventually reveal information on the favourable, neutral, or negative attitudes of the consumer base. Due to its capacity to grasp the complex links between words and phrases in reviews as well as the emotions they imply, deep learning (DL) is very useful for SA tasks. A unique approach termed Weighted Parallel Hybrid Deep Learning-based Sentiment Analysis on E-Commerce Product Reviews (WPHDL-SAEPR) is introduced by the proposed system. Accurately distinguishing between distinct sentiments found in online store reviews is the aim of the WPHDL-SAEPR technique. Additional data pre-processing processes are implemented within the WPHDL-SAEPR architecture to guarantee compatibility. Words are embedded into the paper using the word2vec model, while sentiment is classified using the WPHDL model. The Restricted Boltzmann Machine (RBM) and Singular Value Decomposition (SVD) models are combined in this model. The results of the WPHDL-SAEPR approach’s simulation were assessed using a consumer review database, with the results being emphasized at each stage.