Sustainable Rural Development through Local Cultural Heritage Capitalization—Analyzing the Cultural Tourism Potential in Rural Romanian Areas: A Case Study of Hărman Commune of Brașov Region in Romania

Abstract

This paper explores the issues connected between rural sustainable development in formerly state-socialist countries and the local cultural heritage of rural areas. It pays specific attention to the potential of cultural tourism which can enhance local rural development. This paper is a case study of the Hărman commune, and this area is investigated in depth. It is one of the most important rural and cultural areas located in Brașov County of Romania, a country with an impressive cultural heritage concentrated in its rural areas. The study uses a mixed-method analysis combining quantitative and qualitative research (focus groups, interviews, oral histories, and personal conversions), participatory ethnographic observation, and logical framework analysis (LFA). The main findings of the study illustrate that the Hărman commune has an important cultural heritage which could be more capitalized on in the future through the lens of cultural tourism to ensure local sustainability and to open up new perspectives in terms of local development, connecting rural and cultural tourism with other economic activities. Furthermore, the main findings of this study represent, beyond an informative platform for the local actors in rural development, an inspiring instrument that could frame new policies in local rural sustainable development and fertile backgrounds for new debates in local rural sustainability, enriching local agendas on rural sustainable development through cultural heritage capitalization and cultural tourism.