Abstract
The main objective of the study is to ascertain suitable extension approaches for sustainable productivity of tribal and rural households. By inspiring and organising rural and tribal people towards sustainable productivity, the agricultural extension system in India can become more effective and efficient. In order to effectively organise and strengthen the farming community for better participation, adoption, and empowerment, innovative and effective approaches are needed. A sample of 500 tribal families were selected on stratified random sampling procedure from four village panchayats and seven hamlets based on purposive random sampling method. A socio-economic survey was carried out by using PRA techniques to analyze the tribal scenario of East Godavari district. Major issues were noted, and suitable agro-based interventions for the chosen tribal area were suggested. After running a three-year, externally funded extension-based DBT project and putting interventions into place in the tribal area of the East Godavari district, it was discovered that there is a lot of room to suggest appropriate, creative, and appropriate approaches for the tribal and rural population. For bringing about a desired change in enhancing the way of life of rural and tribal societies towards productivity and sustainability, appropriate innovative extension strategies have been proposed. The project interventions' use of the most recent cutting-edge extension approaches has improved tribal societies' long-term productivity and security of livelihood.
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