Sustainable production of natural textile dyes industry

Abstract

Natural dye raw material is obtained from potential plants grown around the industry and then extracted by the industry itself. The uncertainty of the supply of natural dyes in the textile industry causes delayed fulfillment of consumer needs. The principle of sustainable production consists of economic, social and environmental aspects. The purpose of this paper is to examine the economic, social and environmental aspects of the production of natural textile dye industry. This study is conducted to determine consumer preferences for the natural dye textile products and the added value of the natural textile dye industry. Consumer preferences is acquired using cross-tab and value-added analysis using the Hayami method. Consumer preferences indicators were dye selection, willingness to pay, awareness, and market access. The natural textile dye industry has the potential to be developed because it can provide added value to agricultural materials that have not been used optimally and support sustainable development.