Abstract
The triple bottom line principle of sustainability is an important philosophy which leads to the reduction of environmental and economic impacts and risks. Its application in new product development helps to achieve an excellent brand image, thereby improving the competitive advantage in similar type of products. This paper proposes a tool that incorporates the sustainability dimensions along with the balanced scorecard perspectives for the new product development. The proposed tool, Sustainability Balanced Score card matrix is tested by applying it in a small scale industry. The successful usage of the tool in the development of a product, demonstrate its potential for the development of a customer satisfying, profitable and sustainable product.
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