Sustainable Practices as an Incentive to Return to Play at in an International Event

Abstract

Objective: The aim of this study is to investigate the effect that the implementation of green practices in a major sport tourism event, the Badminton World Championships in Huelva (Spain), has on the future intention of similar players to return to compete in sport events. Theoretical Framework: This theme introduces the main concepts and theories underpinning the research. Green practices, perceived value, satisfaction, trust and emotions are highlighted, providing a solid basis for understanding the context of the research. Method: The methodology adopted for this research comprised a total of 400 players who attended to compete in the event were randomly selected. A confirmatory factor analysis of the model and a multigroup analysis were carried out. Data collection was carried out by means of a self-administered questionnaire in the presence of the interviewer. Results and Discussion: The results obtained revealed that green practices are a direct predictor of confidence, emotions and perceived value, thus influencing satisfaction and intention to attend or re-attend a similar sporting event as a player. Research implications: Implementing green practices can be an effective strategy to improve participant satisfaction and confidence, which in turn can increase intentions to return to compete in future events. Organisers, federations, and sport tourism managers should consider including measures that promote environmental sustainability, such as waste reduction, efficient use of resources, and promotion of sustainable activities among participants. Originality/value: This study contributes to the literature by understanding the impact of green practices on participants' satisfaction, confidence and intention to return to sporting events. The relevance and value of this research is evidenced by how these practices can influence the behaviour of sport tourists, filling an important gap in the existing literature on sport tourism and sustainability.