Sustainable Path for Successive Internet Marketing in India

Abstract

Internet marketing   is a platform which used   to promote the market products, to make strategies, understand the market structure to take decisions. The purpose is to using internet marketing   to sell goods and services, &   advertising over the internet. Now a days business   are practiced internet marketing to promote their goods   & services with cost effective. The purpose of this research paper is to study the impact of digital marketing and how important it is for   marketers. This paper begins with an introduction of digital marketing, how it effects to organizations and marketers. It highlights the customer perception towards internet marketing factor, revenue increasing factors of internet marketing, analyse the swot analysis of the market and industry, importance of digital marketing in today’s era. It is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The research area covered in Mysore region; the 450 respondents were collected as samples. The research followed convenience sampling technique. The research is based on primary and secondary data sources.