Abstract
The concept of sustainable management in culture has been recognised in global strategic documents on sustainable development for more than a decade. It is also increasingly reflected in the cultural polices of particular states, and—very importantly—cultural managers who are responsible for shaping the cultural offer in cities are becoming more interested in this concept. Despite the increasing attention being paid to this topic among both practitioners and theoreticians of management, in none of these documents or other works can we find any content that is directly related to the possibility of applying this concept in a town which, due to political turmoil, has been divided by a national border. Hence, this gap was the direct impulse for taking up research in this field. In the article, by using different notions of the market, our own definition of a cross-border market for cultural services was developed, and the conditions for the functioning of this market were presented based on the example town of Cieszyn (Poland) and Český Těšín (Czech Republic). In the opinion of the authors of the article, the development and functioning of a cross-border market for cultural services is essential for the application of the concept of sustainable management of the cultural offer in a town divided by a border. For the purpose of the article, a survey and individual interviews with experts shaping the cultural offer in Cieszyn and Český Těšín were conducted. The results of the research prove that despite numerous cross-border Czech–Polish projects carried out by cultural institutions, there are still many barriers in the town, which make it difficult for the residents to benefit from the cultural offer that is available on the other side of the border. These barriers limit the full implementation and application of the concept of sustainable management of the cultural offer.
Highlights
The term “sustainable development” or “sustainable resource management” is attributed to Hans Carl von Carlowitz, who used it in relation to the treatment of forests that he managed in Saxony (Germany) in the 18th century
Before discussing the methodology used in the research on the cross-border market for cultural services in Cieszyn and Ceský Tešín, it should be explained how the authors understand the issue of the cross-border market for cultural services
Coming to the main part of the analysis, it must be indicated that the obtained results of the conducted survey, due to the sampling method applied, provides knowledge about the respondents’ opinions on the selected behaviours of the residents of Cieszyn and Ceský Tešín at the Polish–Czech cross-border market for cultural services, and not the factual state in this scope
Summary
The term “sustainable development” or “sustainable resource management” is attributed to Hans Carl von Carlowitz, who used it in relation to the treatment of forests that he managed in Saxony (Germany) in the 18th century. His main idea was to preserve the existence of the forest; he formulated and implemented such concepts as the rule of cutting only as many trees as could grow in their place in the relevant period of time. In accordance with the concept of the sustainable management of culture, we must finance culture in order to exist, and not in order to earn money; otherwise, it would lead to the degradation of humanity as a society and prevent its development, in terms of economy
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