Abstract

Foreword Oskar Metsavaht (OSKLEN founder and CEO) Acknowledgements Sustainable luxury: Stories from the pioneers Maria Eugenia Giron (director of Mastercard and IE Business School Premium and Prestige Market Observatory) Stories from the social pioneers in the sustainable luxury sector: A conceptual vision Miguel Angel Gardetti (Director of the Center for Studies on Sustainable Luxury) 1. Elvis & Kresse, UK Kresse Wesling (company founder and director) 2. The IOU Project, Spain Kavita Parmar (company founder and director) 3. Ainy Savoirs Des Peuple, France Daniel Joutard (company founder and director) 4. Pachacuti, UK Carry Somers (company founder and director) 5. We Are Knitters, Spain Maria Jose Marin (company co-founder and director) 6. Positive Luxury, UK Diana Verde Nieto (company founder and director) 7. Bottletop, UK Oliver Wayman and Cameron Saul (company founders and directors) 8. Big Blue Bike, USA Shudhan Kohli (company founder and director) 9. Estancia Peuma Hue, Argentina Evelyn Hoter (company founder and director) About the editors

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