Abstract

Instant Messaging is widely used in people’s daily life because of its convenience and timeliness. People have to deal with this communication almost every day. At present, most of the researches focuses on the instant messages of the receiver, but rarely explores the perspective of the sender. Based on the conservation of resources theory, we propose a model that initiates communication indirectly affects one’s own follow-up helping behavior. The results showed that (a) Instant Message sent has a positive correlation with perceived work goal progress; (b) Perceived work goal progress mediates the relationship of Instant Message sent and helping; (c) The mediating effect of perceived work goal progress on the relationship between Instant Message sent and helping will be moderated by the usefulness of reply. Our study builds a framework to explain how sent instant messages can increase helping via perceived goal progress, broaden the knowledge of Instant Messaging and helping. The practical implications are further discussed.

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