Sustainable Innovative Mobility Solutions Preferred by Inhabitants of Rural Areas—The Case of Lithuania and Poland

Abstract

The research problem discussed in the paper covers innovative mobility solutions in rural areas. This study aims to identify the specifics of innovative mobility solutions expected by inhabitants of rural areas based on the example of selected regions in Lithuania and Poland. The research was conducted between 2019 and 2021 in two rural regions: Druskininkai and Birštonas in Lithuania, as well as the Hajnowski district and the area of the Bialowieza Forest in Poland. The quantitative methodology was used, i.e., survey research. The research confirmed the proposed concept and showed relatively many innovative mobility solution proposals in both regions. Another method used in the study was correspondence analysis, which was performed to assess the strength of the correlation between the proposed innovative solutions and the age and education of the respondents. Comparisons were also made with the use of Pearson’s chi-squared test and the Cramér’s V statistical method. Among the options presented, organisational innovation—the synchronisation of timetables of various means of transport—was met with great interest in Poland and Lithuania alike. The introduction of electric bikes was considered the most desirable product innovation. Solutions that require the ability to use a mobile application are accepted, especially by young people and individuals with university-level education. The results of the research include transport solution models that are expected to improve the mobility of residents of rural areas. This comparative approach concerning slightly different rural regions in two neighbouring countries ought to be deemed a new approach.