Abstract
This study investigates the effect of motivation, commitment and sacrifices on the sustainable growth of high-performing Bumiputera's Small and Medium Enterprises (SMEs). Data from a sample of 250 were analysed using multiple regression. The findings showed that motivation, commitment and sacrifice have a positive and significant relationship with the business growth intention, which the motivation appears to be the strongest predictor. The findings offer better insights to Bumiputera entrepreneurs to take their business to the next level. However, this study is limited to a number of factors and requires replication and improvements in future studies.
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