Abstract

When addressing sustainability in fashion we can easily verify that there haven’t been many studies besides the confrontation between fast and slow fashion, or fashion and cultural industries, or economic aspects in fashion. Reflections on aspects used in the creation, development and coordination adopted in fashion design, especially when we aim to achieve a holistic point of view of the products’ several stages, to create a more sustainable fashion. In this paper, we focus on innovative sustainable strategies in fashion, such as the adoption of ethical concerns in nowadays fashion, the importance to respond to the principles for a circular fashion and to commonly attend the 4 R’s in the fashion industry: reduce, reuse, repair and resale. These are competitive and advantage key strategies for the success in fashion industry. A literature review bridging and intersecting the different research topics was carried out with the aim to stimulate reflection and bring new perspectives on the addressed object of study, which can stimulate the industry, the professionals but also the students in fashion design by showing that there are solutions to face the now a day’s challenges in fashion design and industry, balancing innovation and sustainability, like the use of the Sustainable Fashion Systemic and Integrated Model that resulted from the carried out research.

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