Abstract
This paper proposes sustainable entrepreneurial orientation (SEO) as a multidimensional construct that offers researchers the possibility of empirically testing their theoretical proposals in the sustainable entrepreneurship field. The authors propose an integration of different theories. In accordance with the dynamic capabilities view, SEO is approached under an organizational paradigm of strategic orientations delimited by competitive culture and multiple orientation perspectives. Furthermore, SEO’s nature is conceived at a firm-based entrepreneurship level and is based on an integrated triple bottom line sustainability. This approach is conceptualized using a categorization scheme and defined in accordance with the organizational predisposition perspective. Several research lines are proposed, all based on relational models with SEO as the key concept.
Highlights
Entrepreneurship and sustainable development are not mutually exclusive [1]
In order to provide more insights on this topic, we propose that to follow the path of sustainability, organizations should draw from both entrepreneurial orientation (EO) and sustainability orientation (SO), converging into a single overall strategic orientation called sustainable entrepreneurial orientation (SEO)
We propose a configuration of the SEO construct as an integration of the two strategic orientations of EO and SO into the overall strategic orientation, as shown in Figure 1, in order to more effectively respond to the current environmental demands and instabilities through the combination of flexible adaptation and emerging opportunities discovery and exploitation capabilities
Summary
Entrepreneurship and sustainable development are not mutually exclusive [1]. We live in an international scenario in which governments foster both growth through entrepreneurship (e.g., Global Entrepreneurship Monitor) and achievement of sustainable development (e.g., UN Sustainable Development Goals), by creating tools for worldwide impact such as UN Global Compact to reconcile business interests with the demands of communities. Society needs to manage its economic, social and natural capital, the depletion of which could be irreversible if steps are not taken [3], as stated in the Brundtland Report [4], which settled the guidelines for creating more sustainable business models. Along these lines, given that ecological and social problems were once largely attributed to the effects of entrepreneurship itself, there is an increasing line of thought that it can minimize and eliminate the abovementioned negative consequences [5]. Incentives to do so are increasingly emerging from the perspective of entrepreneurship linked to the notion of sustainability [6]
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