Abstract
The article assesses the level of competitiveness of enterprises over time using the local taxonomic indicators of the development of production, financial, marketing and social sustainability and total integrated indicator of the state of sustainable competitiveness. The methodical approach to the assessment of the level of sustainable enterprise competitiveness and the impact of organizational and managerial potential on the sustainable enterprise competitiveness is improved. Conceptual bases of creation of organizational and managerial potential of sustainable enterprise competitiveness are developed. The authors propose a scientific and practical approach to modelling the influence of organizational and managerial potential on the overall integrated indicator of sustainable enterprise competitiveness, which centers on the identification of possible development scenarios shaped by organizational and managerial factors determining the efficiency of ensuring sustainable competitiveness of machine-building enterprises. Substantiation is provided for the creation of a mechanism ensuring the sustainable enterprise competitiveness that takes into account available organisational and managerial potential as the basis for making quality managerial decisions on improving the adaptability of enterprises to difficult and changing external conditions.
Highlights
The current state of Ukraine’s economy is characterized by a decline in production, disparities and instability of enterprises, which brings to the forefront the problems of developing quality scientific and methodological tools for analysing the factors of determining the real position of enterprises in the market and assessing the potential of their sustainable competitiveness, especially the organizational and managerial aspects
The need to develop new methods, mechanisms and tools for effective management is proved based on the generalized provisions of theories and concepts of economics, management, marketing and logistics to substantiate the feasibility of continuous improvement of the creation of organizational and managerial potential of sustainable enterprise competitiveness
The study made it possible to clarify a number of concepts, which in turn allowed for the improvement of the conceptual apparatus that characterizes the creation of organizational and managerial potential of sustainable enterprise competitiveness
Summary
Based on the study of structural components of the concept «organizational and managerial potential of sustainable enterprise competitiveness» the authors propose to define the concept as available and potential capacity of the enterprise to use management and organizational resources to achieve its goals and ensure the effective development of all functional elements of the enterprise, creating new advantages over competitors and increasing enterprise competitiveness in the long run (Fig. 1). Comprehensive diagnostics of the levels of sustainable competitiveness of machine-building enterprises was carried out in order to establish the real impact of organizational and managerial potential It was conducted through a calculation of local indicators of production, financial, marketing and social sustainable competitiveness and determination of a generalized integrated indicator of sustainable enterprise competitiveness. Developing a system of criteria for the selection of indicators of organizational and managerial potential and competitive sustainability of the enterprise
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