Abstract
The chapter aims to define the role of green banking in the implementation of environmental sustainability, identify the green financial products and point out the role of green banking networks. There is a great deal of interest globally in green finance. Green innovations are desirable for companies, and financial institutions are happy to help finance such projects. Thanks to new technologies, ecological trends and the need to save the planet, banks will increasingly offer green products and services. The concept of green banking is a relatively new one. Green banking promotes environmentally friendly attitudes. Green banks are also called balanced banks, because they are trying to implement a sustainable development policy. Banks, wanting to maintain a high competitive advantage on the financial markets, in their financing policy launch tools that are focused on the protection of the natural environment. In addition to pro-ecological policy support, banks focus on supporting elements related to environmental investments, but also shape pro-ecological attitudes among their clients. The green banking trend leads to environmental responsibility.
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