Sustainable development of a logistics company based on the implementation of a «green» business strategy

Abstract

The modern world is changing incredibly fast. Scientific and technological progress is constantly opening new horizons for development, demonstrating an incredible number of new ways for improvement. Today, success is achieved by those who are able to be not only as flexible and efficient as possible, but also attentive to all aspects of potential development. It is important for a modern company to qualitatively form a list of personal priority areas for improvement, based on its own strengths, financial capabilities and available resources. It is obvious that today logistics plays a huge role in our lives and the environmental impact of its activities is very serious as it involves a huge number of enterprises, different companies, vehicles and customers. For a long time, people simply did not pay enough attention to the gradual process of environmental pollution and climate change. It is not surprising at all that today the effective concept of sustainable development has gained special popularity, as it wishes that both present and future generations can not only live in a healthy environment with an adequate standard of living, but also be able to satisfy all their possible needs and ambitions, using the available resources of the Earth with maximum rationality, respect and efficiency. The most effective way to follow this concept is the creation and gradual implementation of «green» business strategies. The development of a company in this direction can bring important benefits to it, and this can be best demonstrated on the example of the «Nova Poshta» company.