SUSTAINABLE DEVELOPMENT MANAGEMENT OF CULTURAL ORGANIZATIONS IN MODERN CONDITIONS

Abstract

The article is focused on the issues of sustainable development management of cultural organizations in modern conditions. In the framework of the research, it is identified that the concept of sustainable development of these organizations can be considered from the standpoint of both their functional role (producers, repeaters, carriers of the "culture of sustainable development") and organizational development itself (qualitative changes that form the conditions for the system’s transition to a new level of development while maintaining a balance in the triad of "economic-social-environmental goals"). It is determined that exogenous and endogenous factors in modern conditions form a number of risks and threats, which makes both the entire system of institutions in the field of culture and its individual subsystems and organizations to adapt to new conditions of activity more rapidly. At the same time, ensuring sustainable development through the use of modern management tools is becoming increasingly relevant. It is identified that the vector of environmental factors, the level of uncertainty in decision-making and the available resource potential have a greater impact on the nature of sustainable development management tools. It has been identified that despite the negative environmental conditions, such management is becoming strategic, organizations are gradually switching to the use of crisis and project management, adapting to the use of a market approach to organizing their sustainable development. The author proposes directions for further scientific and applied research that can lay the groundwork for improving the efficiency of sustainable development management and making it systematic in the activities of cultural organizations.