Sustainable Development Goals and Media Coverage by English Language News Channel Websites in Indian and International Context

Abstract

Environmental sustainability should be the highest priority of each new generation. A toxic-free future can only be achieved if the goal of environmental sustainability, clean production, improved health and democratic decision making for the entire human race are at the core of policy making. The Brundland Commission established by the World Commission on Environment and Development in year 1987, gave equal value to economic growth, social progress, ecological health, and, in more recent interpretations, cultural and informational sustainability. But, mainstream approaches to green governance of environmental protections are mostly human centred and focus on saving lives, infra structure and heritage from environmental risks. [1] At this juncture, the role of mass media becomes pertinent as it can play a vital role in awakening people about recent trends and developments for protection and preservation of environment and ultimately meeting the SDGs (Sustainable Development Goals). Where the Mass Media relies on mono-directional communication, the modern media namely social media is more interactive and involves webs of communications. This form of communication is effective in sharing or expressing opinions or even expressing alternate and opposing views on current issues. This emerging form of media is strengthening the role of media as the watchdog for democracy in this era [2]. Considering the role that media websites can play in enhancing the awareness, triggering the discussions and subsequently accelerating public participation in meeting the SDGs, I found the medium of news channel websites more appropriate for this study. This paper analyses the coverage of topic ‘SDGs’ in four leading news channel websites. This is a qualitative analysis to figure out the extent of coverage of the topic ‘SDGs’ both at National and International level through these websites. The secondary literature review method is used for this paper. Content survey of news channel websites and research work through internet are the sources of this study.