Sustainable development during economic uncertainty: What drives large construction firms to perform corporate social responsibility?

Abstract

AbstractWhile the world is grappling with economic uncertainty, corporate social responsibility (CSR) has been extensively studied with a focus on favorable economic conditions. This study aims to investigate and prioritize the drivers for CSR in large‐sized construction organizations during economic uncertainty. Based on the literature review and discussions with experienced professionals, 13 critical drivers for CSR were identified and categorized into four clusters. Using the combination of fuzzy Decision Making Trial and Evaluation Laboratory and fuzzy Analytic Network Process (DANP), drivers for CSR performance during economic uncertainty were ranked regarding their interrelationships. Among 13 drivers, the results illustrated that enhancing company reputation was the most critical driver for CSR, followed by long‐term economic benefit, employee commitment and loyalty, and credibility gain. This study expands the current understanding of CSR practices in the construction industry, shedding light on its unique characteristics during economic uncertainty.