Abstract
Earlier studies recognize the importance of corporate entrepreneurship towards achieving a sustainable competitive advantage. This study proposes that the likelihood of individual participation in corporate entrepreneurship initiatives is contingent upon individual perceptions of rewards and risks. The research presents different scenarios, and tests several attributes that influence the decision to participate. Conjoint analysis utilisation simulates a real life situation where scenario analyses in varying combinations in terms of their intensity levels take place. The results indicate the most important attribute influencing the decision to participate is the probability of venture success followed closely by financial reward. As expected, job risk, pay risk and required effort are deterrents to participation; and individuals with past entrepreneurial experience are less concerned about job risk and have a higher positive perception regarding the probability of corporate venture success.
Highlights
Firms in emerging markets face rapid institutional changes, reflecting their rapidly changing economic climate and changes in levels of government involvement, ownership patterns, and enforcement of business laws
Based on the relative dearth of research on the attributes influencing employee participation in CE, this study considers perceptions of personal attributes that either promote or hinder CE action
The analysis considered the data from the conjoint analysis to be a multiple regression problem
Summary
Firms in emerging markets face rapid institutional changes, reflecting their rapidly changing economic climate and changes in levels of government involvement, ownership patterns, and enforcement of business laws. Because of such changes, one of the primary goals of any organisation is growth, which can be achieved by continuously innovating in the face of growing global challenges (Adekola et al 2008). Corporate entrepreneurship (CE) has been the focus of considerable research activity Sustainable corporate entrepreneurship initiatives: a risk and reward
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