Abstract
This study applies the theory of consumption value perceptions to adjudicate the influence of such values on sustainable consumption decisions which is gradually becoming an indispensable measure for creation of a sustainable economy. The study aims to ascertain the urgency of green consumerism towards deployment of green management practice, an indispensable tool to make Sustainable ‘Atmanirbhar’ India. The deleterious impact of unsustainable consumption on environment has been a matter of painstaking concern and to supersede such predicament the need to assess the impact of economic variables assessing the role of consumption on environment needs contemplation. The study thus tries to adopt a modelling framework to assess the impact of consumption value perceptions as major predictor variables on adoption of sustainable consumption practices which shall eventually lead to the transition of sustainable lifestyle practices in an emerging economy.
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