Abstract
This paper examines how sustainable consumption behaviours are assembled in peer-to-peer (P2P) platforms, based on four factors—services portfolio complexity, network membership, reputation and innovative practices—and its impact on P2P platform performance. Using data from one P2P accommodation platform in Romania and based on 2556 observations, we tested the research hypothesis using ordinary least squares regression. Specifically, services portfolio complexity positively influences sustainable consumption behaviours, while network membership has a negative influence. Services portfolio complexity has a positive influence on sustainable consumption behaviours when innovative practices are high. Finally, sustainable consumption behaviours positively influence P2P platform performance.
Highlights
Sharing economy has facilitated Peer-to-peer (P2P) platforms development through new applications in connectivity technologies (Valdés et al, 2015)
Services portfolio complexity has a positive influence on Sustainable consumption behaviours when Innovative practices are high
We determined that Services portfolio complexity positively influences Sustainable consumption behaviors (β = 0.062, p < 0.01), while Network membership has a negative effect (β = -0.139, p < 0.01)
Summary
Sharing economy has facilitated Peer-to-peer (P2P) platforms development through new applications in connectivity technologies (Valdés et al, 2015). Independent variables a) Service portfolio complexity (SPC) variable describes the assortment of services offered by the property It was measured by the number of essential services provided by the property compared to an index of the P2P accommodation platform. B) Sustainable consumption behaviors (SCB) variable describes clients' voluntary behaviors to support sustainability, reflecting their environmental concerns during their accommodation In the paper, it was measured by the incidents of phrases including cleanliness, tidiness and orderliness mentioned in the property replies to customers. Model 2 adds the independent variables Services portfolio complexity, Network membership, Reputation and Innovation practices. We determined that Services portfolio complexity positively influences Sustainable consumption behaviors (β = 0.062, p < 0.01), while Network membership has a negative effect (β = -0.139, p < 0.01)
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