Abstract
Companies which offer innovative solutions to aid the achievement of sustainable consumption behavior of individuals in home environment gain a competitive advantage. The study aims to uncover the relationship between the engagement in sustainable consumption and sustainable consumption behavior of individuals at home and in the workplace environments enabling companies to provide innovative solutions to advance sustainability management. This research holds that sustainable consumption behavior is a process and the focus of this study is use behavior. An online survey was employed to collect data from 407 respondents in the United Kingdom. Consumers working in both private and public sectors were surveyed. Data analysis suggests that one dimension of engagement in sustainable consumption, namely, Enthusiasm and Attention, mostly influences sustainable consumption behavior at home and in the workplace. Further, females feature higher sustainable consumption behavior at home and in the workplace most of the time in comparison to males. Also, there are age differences apropos sustainable consumption behavior at home and in the workplace. Social Learning Theory and Collaborative Consumption Theory are used to raise hypotheses and explain findings. The findings lead to practical implications for companies regarding engagement and sustainable consumption behavior in both environments in terms of incentives, green product and service innovation that may be offered to individuals to enhance sustainability.
Highlights
In today’s competitive environment and with ever-increasing environmental pollution, companies call for sustainable production and consumption through sustainable employee behavior in the workplace [1] and home environments [2]
In order to achieve a significant improvement in the sustainable consumption behavior of individuals, understanding of their behavior in different environments is important in both private life and work environments
Exploratory factor analysis was performed on 10 items for the construct of sustainable consumption behavior at home (Table 2). As it has been mentioned, the current study only focuses on one phase of sustainable consumption behavior, that is, use behavior, and, specific items were selected to measure this phase in the home environment
Summary
In today’s competitive environment and with ever-increasing environmental pollution, companies call for sustainable production and consumption through sustainable employee behavior in the workplace [1] and home environments [2]. In order to achieve a significant improvement in the sustainable consumption behavior of individuals, understanding of their behavior in different environments is important in both private life and work environments. The argument of this claim is supported by the findings of Muster and Schrader [4], Yusoff et al [5], Gadeikieneet al. Engagement in sustainable consumption is context dependent [37], which allows for further research to be conducted in relation to other cultural and economic contexts, consumption areas or product categories
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