Abstract
Fashion today is about an obsession with outward image and appearance. Though the door delivery of goods is very useful for modern consumers, it has given rise to some serious environmental challenges due to excessive usage of plastics. To pack the clothes ordered online needs a whole leap of plastic wrap, bubble sheet, thermocol sheet and the list of packaging waste is endless. From polybag to collar band, plastic has a wide range of use in the packaging segment, though recycling and reusing these materials are difficult. Products like corrugated bubble sheet, green wrap, indented kraft paper can be intensive as eco-friendly alternatives for this ecological damage. Though there is room for sustainable modules in the fashion industry, there must be companies and people willing to take up the new ideals. This paper reviews plastic consumption in packaging and its environmental annoyance and the alternatives identified by some fashion brands..
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