Sustainability through Rural Tourism in Moieciu Area-Development Analysis and Future Proposals

Abstract

In our days consumers are interested and visibly reoriented towards natural/local/organic products. Starting from this specificity, the development of rural tourism can come as a possible sustainable response to be implemented in many of the rural areas, such an example being the Moieciu area subject to our analysis. The main objective of this paper is to achieve an analysis of rural tourism activity’s development stage from Moieciu area, from the tourist’s perspective, using case study method and as “main tool of research” the questionnaire. Thus, several research-oriented goals followed are: establishing the arguments for practicing tourism in rural areas; describing the development of Bran-Moieciu area from economic, agricultural and tourist point of view; identifying the reasons for which Moieciu area is a place where tourism can ensure sustainable development. The measure of appreciation of this area by the tourist is analyzed through a face-to-face questionnaire, having as purpose to identify: the capitalization level of local resources through rural tourism activities; the extent to which local resources are present in the product consumed by tourists; the satisfaction degree and expectations regarding the tourist product; the connection between tourism and area development in terms of satisfaction. Based on the information obtained some proposals/possible directions will be proposed to transform the area into “a possible model of sustainable rural tourism development”.