Abstract
This chapter will present research on the sustainability reporting of a local university in Beijing, Capital University of Economics and Business (CUEB), using the sustainability reporting guidelines of the Global Reporting Initiative. The sustainability reporting guidelines can be used not only by enterprises but also nonprofit organizations, such as government agencies, universities, and others. This chapter discusses how to use the sustainability reporting guidelines to develop sustainability reporting for a local Beijing university. The conclusion is drawn that five parts can be included in the sustainability reporting for a local Beijing university, on the following topics: (1) vision and strategy, (2) introduction to the organization, (3) organizational structure, (4) impact of the local university on the economy, society, and the community, and (5) performance. In the report, one also needs to establish the difference between a so-called national and a local university and the differences with respect to them in terms of developing sustainability reporting. The chapter will also discuss measuring the performance of a local university, which is an important issue.
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