Abstract
Malaysian government have provided several economic incentives since 2017 to promote jobs in e-hailing industry. Based on the current knowledge, it is apparent that there is lack of studies in determining the realistic attributes and overall specification of e-hailing jobs. This quantitative study explores the antecedents of e-hailing jobs’ sustainability. It describes the motivations of individual’s appeals in particular from B40 segments for e-hailing jobs in Malaysia. This study explores three perspectives of service sustainability in terms of job preferences, competency and resilience among 397 e-hailing drivers in major cities of Malaysia. Additionally, this study provides considerable evidence from the supply side of e-hailing service provision especially with respect to the motives of becoming a e-hailing driver. The results identified job preferences and competency as significant predictors for e-hailing service sustainability, while job resilience is not significant. These findings may help e-hailing companies to better understand what drivers look for in their employment. Additionally, this study provides insight for individuals who are currently considering becoming e-hailing drivers in the promising and ever evolving e-hailing services.
Highlights
The advent of e-hailing services since 2012, has created new interest among the Malaysian community to take part in the changing pattern of labour market e-hailing driver becomes one of the most common jobs in Malaysia
Jobs in e-hailing industry have been heralded as solution to the current economic and social issues
Second this study analyses the three variables of job preferences, job competency and job resilience in a single framework in order to offer a comprehensive understanding of motives that drivers may have in the delivery of e-hailing services
Summary
The advent of e-hailing services since 2012, has created new interest among the Malaysian community to take part in the changing pattern of labour market e-hailing driver becomes one of the most common jobs in Malaysia. Incentives include cash aid for car ownership for the purpose of becoming drivers for eligible citizens and the recent incentives in Pelan Jana Semula Ekonomi Negara (Penjana) 2021 package worth RM75 million, RM50 million for Gig Economy stages and RM25 million for Malaysia Digital Economy Corporation (MDEC) Global Online Workforce (GLOW) programs aim to improve the livelihood, social security and welfare of e-hailing drivers. These economic initiatives were expected to further motivate the uptake of e-hailing jobs and improve the socio-economic status of unemployed citizens and Malaysian B40 segment. It aims to determine the antecedents behind e-hailing job by analysing three variables namely job preferences, job competency and job resilience in a single framework in order to offer a comprehensive understanding of ehailing service sustainability
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