Sustainability of E Commerce Business through Logistic System in the COVID 19 Pandemic

Abstract

This study aims to find out how the impact of the COVID-19 pandemic on e-commerce businesses, especially on changes to the logistics system for e-commerce businesses in Indonesia, and to find out strategies to overcome these problems. This study used a qualitative method with observations, interviews, and FGDs. The research subjects are e-commerce business people, logistics practitioners, and staff of shipping service companies. The results show that the COVID-19 pandemic has had a major impact not only on the Indonesian economy as a whole but also on the e-commerce business. The industrial, trade, and transportation & warehousing sectors experienced negative growth. E-commerce business players made various changes in the e-commerce business logistics system to adapt and survive the situation in the new normal era. Before the covid-19 pandemic, e-commerce business players had suppliers with different numbers depending on the needs of each business. The challenges and obstacles faced by the e-commerce logistics system in the new normal era were changes in consumer buying behavior and logistics inefficiency. E-commerce business people are advised to conduct regular market research to find out changes in consumer behavior patterns, consumer characteristics in the new normal era, and of course their preferences for products.