Abstract
ABSTRACT This study aims to identify how wine-tourism firms understand the concept of sustainability and what sustainable practices have been implemented. To do so, qualitative research was carried out, involving semi-structured interviews with nine Portuguese companies. The interviews were analysed through content analysis. The results revealed various definitions presented by the firms, and in the majority of them, sustainability is perceived as a set of practices aiming to conserve the environment and value the social dimension. The results also indicated that concerning the implementation of sustainable practices, the most common ones come within the environmental dimension. In addition, the firms are seen to be implementing gradually a number of sustainable practices in the three dimensions: environmental, social and economic.
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