Sustainability in Marketing and Technology: The Case of Philips

Abstract

Recently, Philips is facing a big problem with the media when more and more negative comments appear on their social networks such as Facebook, Instagram, etc, after their Sleep Apnea device was recalled. However, the root cause of the problem is not just there. The research presents a case study of sustainability in marketing and technology at Philips, with an aim to find solutions to improve both marketing and technology to raise Philips’s sustainable development and gain more customers’ trust. It uses data from Philips’s social media networks and research documents to analyse and go to a conclusion.